According to a new study reported by Reuters, two out of three British Internet users lose "significant portions" of their time goofing off on the Web.
The study identifies an awkwardly named behavior, "wilfing," short for "What Was I Looking For?" This occurs when Web browsers get distracted by the vast amounts of information on the Web and end up aimlessly consuming page after page, forgetting the original (and presumably productive) reason why they opened up their browser in the first place. Web surfers lose two working days a month to aimless browsing, according to the study.
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